“Legal fake” Supreme and Balenciaga dad shoe hats: Inside China's streetwear scene



Even though streetwear brand Supreme doesn’t have a single store in China, you’ll probably see it in almost every major Chinese city.

While the brand selling “Supreme” in China might not be the original from New York, it is a testament to the immense popularity of streetwear in China. Last year, Chinese spending on luxury streetwear goods rose by 62%.

And as the industry grows, foreign brands are trying to capitalize, while Chinese streetwear labels aim to expand abroad.

In the video above, we dive into the Chinese hypebeast scene and see how streetwear is growing among China’s young, wealthy people.

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6 comments

  1. I am from Putian and once as seller of fake shose. I am shocked and pround the designer's postive comment on that. Actually, intellegence of Putian is unbelivable, and it will be honor to hv its worldwide brand.

  2. 2:59 “we can bring our chinese traditional culture to the world”..Are you chinese trying admitting pop culture which is originally from america as your original culture?? Whaaat?? Hahaha
    Btw Have you paid balenciaga for using balenciaga’s name??

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